google analytics and enhanced ecommerce reports

General ShopSite user discussion

google analytics and enhanced ecommerce reports

Postby psldesigns » Tue Sep 12, 2017 8:29 am

You can turn on enhanced reporting in google and when turned on you have access to many other reports. Specifically, we are looking into the coupon report. Currently, we are getting the message that the coupon is "not set". So this info isn't being sent from ShopSite. We have google analytics turned on in ShopSite (Merchandising > Google > Analytics, universal analytics). I'm not sure how i would go about adding the coupon information. There is info here:
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https://www.en.advertisercommunity.com/t5/Google-Analytics-Tracking-Goals/Tracking-coupon-code/td-p/833749#

which then lead me here:
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https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce#measuring-actvities

But I'm still not sure how to incorporate that into ShopSite or if it means I need to do all of analytics through templates and not Merchandising > Google > Analytics.

Thanks for any help you can provide.
psldesigns
 
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Location: Michigan

Re: google analytics and enhanced ecommerce reports

Postby cyoung » Tue Oct 03, 2017 1:22 pm

Although ShopSite is not using the newer Enhanced Analytics module, it is currently passing coupons as lineitems with the special category of 'Coupon', so it may be possible to sort and analyze coupon usage from those lineitems in Analytics.
cyoung
 
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Joined: Wed Nov 09, 2016 11:01 am


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